As businesses emerge from the recession, the importance of the brand as a financial asset is thrown into sharp relief. Companies that have invested in developing strong brands have retained their value better and are bouncing back faster.
隨著企業(yè)走出衰退,品牌作為一項金融資產(chǎn)的重要性顯露無遺。致力于打造優(yōu)秀品牌的企業(yè),不但更加有效地保住了自身的價值,而且正在更加迅速地恢復(fù)元氣。
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