Endless column inches and hours of screen time have been devoted to the bride – Google has over 5m search results for “Kate Middleton wedding dress” so far – but it’s hard not to wonder: what about the groom? He’s expected to wear uniform, but neither Clarence House nor the Savile Row tailor Gieves & Hawkes, which is rumoured to be producing said military outfit, will comment.

Patrick Grant of tailors E. Tautz would be glad to see Prince William in uniform, like his father, grandfather and every other royal stretching back to George IV. His view is that “a royal wedding should be about pomp”, but for some in the tailoring world it’s enough to make a fellow want to rend his morning coat in frustration.

Oh, the missed opportunity! Does the royal family not care enough for the British tailoring industry to want to take this singular moment to promote it? After all, retail analysts Verdict are predicting the royal wedding could boost the UK economy by around ￡620m – and shouldn’t men’s wear get a piece of that?