A few years ago, executives at Procter & Gamble, the consumer industries giant, became frustrated at how few nappies (diapers) they were selling in Brazil. So, they decided to investigate nappy consumption on the ground – and discovered an interesting cultural twist.
幾年前，寶潔(Procter & Gamble)紙尿布在巴西的銷售異常低迷，曾讓這家消費品行業巨頭的高管倍感受挫。于是，他們決定對那里的紙尿布消費進行一次實地調查，結果發現了一種有趣的文化差異。
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