It is hard to pull the same trick twice. Apple nicked the music market from under the noses of record labels by adding the iTunes store to software running iPod music players. The video industry, however, is forewarned and forearmed. Already running several experiments, including online video site Hulu, and a variety of video-on-demand trials, Apple will not be stealing a march on a declining industry this time.
同一條計策很難用上兩次。通過在可以運行軟件的iPod音樂播放器上添加iTunes商店，蘋果(Apple)從各大唱片公司的鼻子底下偷走了一塊音樂市場。然而，視頻行業已經得到了預警，并預先進行了準備。包括在線視頻網站Hulu在內的多項實驗以及各種視頻點播服務嘗試都在進行當中，這一次蘋果將無法悄悄搶得一個逐漸衰退行業的先機。
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