American motorists are getting a glimpse this week of a vehicle that General Motors hopes will help convince car buyers that Detroit is mending its ways.
Using lines like “Take a look at us now” and “You've changed and I love it”, GM has launched a media blitz to promote the 2010 Buick LaCrosse ahead of the mid-sized sedan's arrival at dealers next month.
Buick is one of four surviving North American brands – the others are Chevrolet, GMC and Cadillac – that will form the basis of the “new” GM when it emerges from bankruptcy protection, probably next month.
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