Days after Elon Musk had completed his $44bn buyout of Twitter, Esther Crawford shared a picture of herself sleeping on the floor of the social media company’s headquarters.
Wrapped in a sleeping bag, eye mask on, she added a caption to the viral post from November 2: “When your team is pushing round the clock to make deadlines sometimes you #SleepWhereYouWork”.
Crawford, Twitter’s director of product management, has according to current and former staff risen to become among the most influential leaders left from the old guard before Musk fired more than half the social media group’s workforce of 7,500, including most of its top executives.
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