French marketing mastermind Jacques Séguéla had his tongue in his cheek when he titled his book “Don’t tell my mother I’m in advertising?.?.?.?she thinks I play the piano in a brothel”. More than 40 years on, however, the difficulties that ad companies are encountering in attracting and retaining staff are no laughing matter.
法國營銷大師雅克?塞蓋拉(Jacques Séguéla)自嘲地把自己書命名為“不要告訴我媽媽我是做廣告的……她以為我在妓院彈鋼琴?！比欢?，40多年過去了，廣告公司在吸引和留住員工方面遇到的困難可不是鬧著玩的。
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