Back in 2019, when Netflix still ruled the streaming roost, the company made a statement in a shareholder letter that surprised even keen-eyed media commentators. Having previously stated that its goal was to become the next HBO, Netflix was now saying: “we compete with (and lose to) Fortnite more than HBO.” It was situating itself in a competitive landscape alongside not just TV companies, but all media vying for audience screen-time. Back then gaming was its biggest threat. Today it might be its saviour.
2019年,Netflix還在流媒體行業占據統治地位,當時它在股東信中發表的一份聲明,甚至都驚訝了目光敏銳的媒體評論員。Netflix此前曾表示,它的目標是成為下一個HBO,現在它說:“我們與《堡壘之夜》的競爭多于HBO,失敗次數也是如此。”它將自己置于一個競爭激烈的環境中,不僅與電視公司競爭,而且與所有媒體爭奪觀眾的屏幕時間。那時,游戲是網飛面臨的最大威脅。今天,游戲可能是它的救世主。