Instagram head Adam Mosseri is moving to London, signalling a strategic shift for the social networking app that is in a fierce battle with viral video platform TikTok to attract and retain younger audiences.
His move will effectively make the UK capital, which is parent company Meta’s biggest engineering hub outside of the US with more than 4,000 employees, Instagram’s base over the coming months.
Mosseri will relocate later this year and build out Instagram’s presence in London by hiring more staff to work at Meta’s new offices in King’s Cross, according to multiple people with knowledge of the plans.
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