Those visiting Chamonix last month might have been surprised to hear a reverberating pulse echoing from Planpraz – a picturesque plateau just beneath a mountain summit that can be accessed via cable car. Under normal circumstances, such sound waves at 2,000m of elevation might come with an avalanche warning. But this time, the buzz was electric, not tectonic – the echoes of a live stage line-up hosted by the Canadian outdoor brand Arc’teryx.
上個月去夏蒙尼(Chamonix)的游客，可能會驚訝地聽到普蘭普拉茲(Planpraz)傳來的回聲。普蘭普拉茲是一個風景如畫的高原，就在山頂下，可以通過纜車到達。在正常情況下，在海拔2000米的地方，這樣的聲波可能會伴隨著雪崩警報。但這一次，喧鬧是電音，而不是大地——呼應了加拿大戶外品牌Arc 'teryx主辦的現場舞臺陣容。
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