Pashuram Verma was surprised to find a salesman from India’s biggest conglomerate standing outside his tiny kiosk in Mumbai, which sells everything from bread buns and eggs to cigarettes.
The salesman said he represented JioMart, the online shop of Mukesh Ambani’s Reliance Industries, India’s biggest company. He encouraged Verma to order products from the ecommerce site and offered discounts on biscuits, which the shopkeeper usually buys from a distributor.
“My business is too small for something like JioMart,” he demurred.
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