Jonathan Frostick was not expecting his social media post to go viral while he was in hospital recovering from a heart attack — but it happened nonetheless.

Five months ago, the British financial services manager wrote a LinkedIn post from the cardiac ward. When he felt the pain in his chest, his first thought was: “F*** I needed to meet with my manager tomorrow, this isn’t convenient.” Later, he resolved to change his working life, including no longer “spending all day on Zoom” but instead “more time with my family”. 

The post took off, garnering 15,000 comments and 300,000 reactions, as it resonated with pandemic-hit remote workers grappling with the porous boundaries between private and working life. “I felt quite anxious,” says Frostick on the phone. “I wasn’t used to so much attention. It can be overwhelming.”