Hailed a decade ago as “the Amazon of Africa”, ecommerce group Jumia still tries to exude the air of breezy tech optimism that marked its early years.
“100% Africa, 100% internet,” the company’s website boasts.
Yet since its much-heralded 2019 listing on the New York Stock Exchange — when it was the largest African IPO outside the energy sector — Jumia has lurched from one crisis to another as it has struggled with the glare of the public markets.
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