‘Craziest flics’, ‘best drip’ and ‘best kicks’. This is French Open coverage — TikTok style. These social media posts (covering pictures, style and shoes at the Grand Slam tennis tournament) produced by media group Overtime are part of an attempt to chase the holy grail of modern sports — an active and engaged Gen Z fan base.
“最瘋狂的片段”、“最佳穿搭”和“最佳球鞋”。這是法國網(wǎng)球公開賽的報道——但是TikTok風(fēng)格。媒體集團Overtime制作的這些社交媒體帖子(涵蓋這場網(wǎng)球大滿貫賽事中的照片、時尚和球鞋)是追逐現(xiàn)代體育圣杯的一部分——一個活躍和積極參與的Z世代粉絲群。
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