I have an alter ego or, as it is now known on the internet, an avatar. My avatar looks like me and sounds at least a bit like me. He pops up constantly on Facebook and Instagram. Colleagues who understand social media far better than I do have tried to kill this avatar. But so far at least they have failed.
Why are we so determined to terminate this plausible-seeming version of myself? Because he is a fraud — a “deepfake”. Worse, he is also literally a fraud: he tries to get people to join an investment group that I am allegedly leading. Somebody has designed him to cheat people, by exploiting new technology, my name and reputation and that of the FT. He must die. But can we get him killed?
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