The Vomero 18 running shoe on display at a Nike store in New York features thick soles, a $150 price tag and tongue labels woven with the message “Made in Vietnam”.
That last fact is a big problem for Nike’s plans for a turnaround under chief executive Elliott Hill, who this year launched the Vomero 18 to win back runners who have switched to other brands. Vietnam has become the global centre of athletic shoe manufacturing — and it is subject to some of the most punishing US tariffs imposed by US President Donald Trump this week.
Trump has said he wants to bring manufacturing back to US shores. Analysts say the more likely effect will be higher prices for trainers, as the US lacks factories with the specialised equipment to make running shoes and workers with the knowhow to operate them.