In 2008, Anne Wojcicki used the combined efforts of charm and Silicon Valley connections to orchestrate a series of celebrity-studded “spit parties” publicising her new DNA-testing start-up 23andMe. From New York Fashion Week to Davos, public figures such as Ivanka Trump and Chevy Chase dutifully filled 23andMe’s test tubes with their saliva.
2008年,安妮?沃西基(Anne Wojcicki)利用她的魅力和硅谷的人脈,策劃了一系列名人云集的“唾液派對”,以宣傳她的新DNA檢測初創(chuàng)公司23andMe公司。從紐約時裝周(New York Fashion Week)到達(dá)沃斯,伊萬卡?特朗普(Ivanka Trump)和切維?切斯(Chevy Chase)等公眾人物都認(rèn)真地將唾液填入23andMe公司的試管中。
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