Microsoft was able to steal a march on the rest of the technology industry in the booming field of generative artificial intelligence due to its close alliance with OpenAI.

But to judge by the number of announcements at Amazon Web Service’s annual tech showcase event in Las Vegas this week, the AI gap in the cloud computing world has narrowed. Microsoft’s biggest cloud rival has now embedded generative AI deeply into its computing platform and infused the technology into many of its services, according to analysts.

Like Microsoft and others, AWS is pushing deeper into a new era of AI-powered automation. The question now is whether customers are ready to trust generative AI with some of their most critical functions, or commit serious money to the technology.