A good mobile app has become an important way for asset managers and brokers to give investors a positive experience. Most online investing services offer one and their functionality is much more comprehensive than a few years ago.
But there are big variations in these apps. While some investment platforms only offer the basics, others are starting to offer new types of engagement that feels, dare I say it, exciting.
Vanguard held out on launching an app to UK investors for far too long, finally unveiling its offering two months ago. Its investors were crying out for it: close to a third of Vanguard’s UK client base downloaded the app in the space of under two months, around 200,000 people.
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