Earlier this year, I had a bout of what my friends and I term “mental health”. I was always tired. I couldn’t concentrate. I felt burnt out by the volume of communication that social media facilitates. I am 31 and, like many people my age, I’m in multiple group chats on WhatsApp and often find myself added to new ones. I use Instagram to post work and selfies, and to chat with people via the DM function. I use X similarly. (I’m too old for TikTok.)

I enjoy some of this. I like talking nonsense with my friends. But I’d started to question how deliberate much of it was. I’d find myself posting a picture of a book I was reading and think, why do I need an audience to read? I began to wonder if, in the cycle of curating, recording and publicising our lives on social media, the things we do that are not seen and affirmed by people online feel somehow less “real”.

My work as a writer means I probably get more online communication than the average person. Last year I published my first novel, and I have since noticed the slightly strange way that novels are discussed online. I get tagged in Instagram posts saying that my book is about a messy girl, a sad girl, a distant girl or a cold girl. There is an algorithmic basis to this. The easiest way to attract attention on social media is to talk about a trend everyone else is talking about, or to slot whatever you’re talking about into one of these trends.