In an age obsessed with reach, eyeballs and engagement, one of the most important things a quality newspaper can do is ensure that readership tails don’t wag the educational dog.
Columnists and editors know how to zoom up the most-read charts: write about Elon Musk, gold, bitcoin or Apple. Even better, invent a spurious story to have the words “office romp” in a headline.
But no one wants to read hundreds of articles about Tesla and the death of fiat currencies every day. And even if our appetite for Saucy C-suite Secrets is higher, the opportunity cost is learning something new.
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