Nike will replace Adidas as the sponsor of the German national football team, putting an end to one of the longest-standing kit partnerships in sport in a fresh setback for the struggling brand.
The DFB German football association announced on Thursday afternoon that Nike would become the new main supplier of kit for all national football teams from 2027 after signing a seven-year contract with the world’s largest sportswear maker.
It will be the first time since 1950 that German national footballers will not wear the distinctive three-striped logo of Adidas, which was founded in the town of Herzogenaurach near Nuremberg a year before.
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