The new chief executive of British American Tobacco says he wants governments to subject vaping and other tobacco alternatives to “better regulations”, as global controversy over the products threatens a growth area for the industry.
Tadeu Marroco told the Financial Times that the FTSE 100-listed owner of Lucky Strike and Dunhill was “very keen” to work with regulators to address problems such as vaping’s use among teenagers and its environmental impact.
“We need to have better regulations. We cannot ignore the benefit of migrating smokers out of cigarettes, but being unregulated, we have issues related to youth access and the environment,” Marroco said.
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