Meta is expected to launch its own rival to Twitter as soon as Thursday in a move that threatens Elon Musk’s group as he faces a backlash from users over his management of the social media platform.

Meta’s new app, called Threads, is “expected July 6”, according to a listing on the Apple App Store. Similar to Twitter, it will be a text-based platform on which users can publish posts that can be replied to, liked or shared.

Threads will be directly linked to Instagram, Meta’s popular photo-sharing platform, with users able to easily port their username and followers to the new app. “Threads is where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow,” read the App Store description.